17 July 2024
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MEDAN — Universitas Sumatera Utara (USU) collaborates with the Medan City Office of Cooperatives, MSMEs, Industry & Trade, and Grab to carry out a community service program aimed at supporting and empowering Micro, Small, and Medium Enterprises (MSMEs) in Medan City.
In this program, the USU community service team led by Dr. M. Arifin Nasution, S.Sos., M.SP., together with team members Nana Dyki Dirbawanto, SE, MBA, and Franklin Asido Rossevelt, S.AP., M.K.P., present the theme “Application of Strategic Management in Efforts to Optimize Revenue of Empowered Groups under the Medan City Office of Cooperatives, MSMEs, Industry & Trade.” The activity was held over two days, on July 3-4, 2024.
Dr. M. Arifin Nasution stated that empowering MSMEs is a national priority due to their potential in facing economic crises, absorbing labor, and contributing to national economic growth. “MSMEs need to adapt to technological advancements and innovation in order to survive and grow,” he said in a written statement on Saturday (July 5).
In the program, MSME actors received training on strategic management formulation to manage their businesses more efficiently and increase income. Additionally, digital marketing training was given to expand market reach and promote products more broadly.
Collaboration with Grab Medan enables participants to register their products on the Grab app, providing direct experience in digital sales. The USU community service team also handed over equipment assistance tailored to the needs of MSME actors to improve the quality of their production.
Source: inews.id
